Making Waves

Making Waves by Ben Pinnington
Publisher :
Release : 2021-06-14
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Making Waves is an insider's guide to public relations in the international maritime sector.

Transform Your Maritime Business

Transform Your Maritime Business by Althea Burbridge
Publisher :
Release : 2021-08-05
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This is a great insight into Maritime Industry that all International trade enthusiasts should read! This book provides an insider's approach to worldwide maritime public relations. It explains in simple, actionable stages how you may use public relations to raise your profile, win business, and avoid problems. Read this book to get the following seven benefits of public relations: - Improve reputation: Learn how to influence attitudes and behaviors and build good relations. - Grow awareness: Boost your profile in the local, national and international maritime press and on social media. - Create opportunities: Reach a global audience beyond the limits of your existing network. - Work with key people: Build the profile of your senior team as key people of influence in your niche. - Increase value: Improve the value of your business and increase your price points. - Protect your business: Shield your business from crises through planning. - Find a higher purpose: Identify an inspiring ethos and bold message that will galvanize your team, clients, and stakeholders. Drive real change in your industry.

Better Business Better Future

Better Business Better Future by Elisabet Lagerstedt
Publisher : BoD - Books on Demand
Release : 2022-01-01
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An excellent read for entrepreneurs, corporate business leaders, board members, and strategists aiming to future-proof their business by integrating sustainability into the very core. This book offers a way forward, helps you understand the Sustainability Revolution, and provides valuable insights into the journeys and strategic choices of sustainability trailblazers such as Patagonia, Interface, Ørsted, Unilever, IKEA, Oatly, and others. Because you are not the first company to discover the potential in doing well by doing good, or as William Gibson said: "The future is already here - it's just not very evenly distributed". Still, many wicked problems urgently need innovative solutions. Solutions that the world of business is particularly well equipped to address through the ingenuity, creativity, collaboration, and resources that it can so often call forth more effectively and efficiently than other human organizations. Here and now, this requires a move beyond business as usual and a transformation into Better Business.

Maritime Informatics

Maritime Informatics by Mikael Lind
Publisher : Springer Nature
Release : 2020-11-14
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This first book on Maritime Informatics describes the potential for Maritime Informatics to enhance the shipping industry. It examines how decision making in the industry can be improved by digital technology, and introduces the technology required to make Maritime Informatics a distinct and valuable discipline. Based on participating in EU funded research over the last six years to improve the shipping industry, the editors stipulate that there is a need for the new discipline of Maritime Informatics, which studies the application of information systems to increasing the efficiency, safety, and ecological sustainability of the world’s shipping industry. This book examines competition and collaboration between shipping companies, and also companies who serve shipping needs, such as ports and terminals. Practical examples from leading experts give the reader real world examples for better understanding.

Make Money With Your Captain's License

Make Money With Your Captain's License by David Brown
Publisher : McGraw Hill Professional
Release : 2007-12-27
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A practical guide to turning your love for boating into money in the bank You may dream of making your passion for the sport a means for a livelihood. Whether you are looking for new employment possibilities or wanting to remain active in your golden years, Captain Brown can help turn your dreams of making money afloat into a reality. Brown describes how to get a job on a boat or run a practical boat-based business, including fishing charters, excursions, dinner cruises, and water taxis. He also covers business issues, safety, marketing, liability, and Coast Guard licensing requirements. The author details the possible ups and downs and risks about running a boat-based business.

Win More Business In The Global Maritime Industry

Win More Business In The Global Maritime Industry by Raleigh Zadra
Publisher :
Release : 2021-08-05
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This is a great insight into Maritime Industry that all International trade enthusiasts should read! This book provides an insider's approach to worldwide maritime public relations. It explains in simple, actionable stages how you may use public relations to raise your profile, win business, and avoid problems. Read this book to get the following seven benefits of public relations: - Improve reputation: Learn how to influence attitudes and behaviors and build good relations. - Grow awareness: Boost your profile in the local, national and international maritime press and on social media. - Create opportunities: Reach a global audience beyond the limits of your existing network. - Work with key people: Build the profile of your senior team as key people of influence in your niche. - Increase value: Improve the value of your business and increase your price points. - Protect your business: Shield your business from crises through planning. - Find a higher purpose: Identify an inspiring ethos and bold message that will galvanize your team, clients, and stakeholders. Drive real change in your industry.

The Business Year: Saudi Arabia 2020

The Business Year: Saudi Arabia 2020 by
Publisher : The Business Year
Release : 2019-11-12
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For the Saudi Arabia 2020 publication, our sixth annual edition on the Kingdom's economy, we placed heavy emphasis on technology and innovation as a catalyst for change, as well as the developments in the digital economy. Across numerous industries, technology is playing an increasingly greater role—as a global trend but no less true for Saudi Arabia, which has in recent years committed large-scale investment into digital transformation. The Business Year's country-specific publications, sometimes featuring over 150 face-to-face interviews, are among the most comprehensive annual economic publications available internationally. This 280-page publication covers finance, green economy, energy, water, industry, defense, transport, aviation, digital economy, real estate, construction, food, agriculture, health, education, entertainment, culture, and sports.

The Intelligence Revolution

The Intelligence Revolution by Bernard Marr
Publisher : Kogan Page Publishers
Release : 2020-08-13
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Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don't be left behind. Instead, discover how to turbocharge your business.