Management of marketing.

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is

From amidst the clutter of lead generation tactics--both old and new--this strategic guide teaches marketers how to make the many available lead generation tact

The phrase communities of practice is relatively new; the concept and its utility is not. Simply put, a community of practice is a learning community. Wh

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets. It continues to have a s

After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials o

The road to success in a legal career is filled with litigating cases, negotiating deals, achieving recognition, and obtaining status symbols along the way.