|Author||: Montague Brown|
|Publisher||: Jones & Bartlett Learning|
|Total Pages||: 213|
|ISBN 10||: 0834203022|
|ISBN 13||: 9780834203020|
|Language||: EN, FR, DE, ES & NL|
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.