| Author | : Montague Brown |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 213 |
| Release | : 1992 |
| ISBN 10 | : 0834203022 |
| ISBN 13 | : 9780834203020 |
| Language | : EN, FR, DE, ES & NL |
Health Care Marketing Management Book Description:
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
