Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects
Author : Yoram Wind
Publisher : Springer Science & Business Media
Total Pages : 364
Release : 2003-12-31
ISBN 10 : 9781402075964
ISBN 13 : 1402075960
Language : EN, FR, DE, ES & NL
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Marketing Research and Modeling: Progress and Prospects Book Description:

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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