Controlling the Message

Controlling the Message
Author : Victoria A. Farrar-Myers
Publisher : NYU Press
Total Pages : 324
Release : 2015-03-27
ISBN 10 : 9781479867592
ISBN 13 : 1479867594
Language : EN, FR, DE, ES & NL
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Controlling the Message Book Description:

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

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