![Star Power: The Impact of Branded Celebrity [2 volumes]](https://books.google.com/books/content/images/frontcover/fPeCBAAAQBAJ?fife=w300-h400)
| Author | : Aaron Barlow |
| Publisher | : ABC-CLIO |
| Total Pages | : 548 |
| Release | : 2014-08-11 |
| ISBN 10 | : 9780313396182 |
| ISBN 13 | : 0313396183 |
| Language | : EN, FR, DE, ES & NL |
Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. • Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star • Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand • Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt
