SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-

Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer.

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofid

The essential guide to beginning your career in architecture The Architecture Student's Handbook of Professional Practice opens the door to the vast body of kno

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to

Architects must be proficient in a variety of business practices to contribute to, manage, or launch a successful firm. They are responsible for the same kind o

The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolu

A much-anticipated second edition to this classic practice-building text. Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-bu