| Author | : Linda Gorchels |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 408 |
| Release | : 2005-11-28 |
| ISBN 10 | : 9780071772099 |
| ISBN 13 | : 007177209X |
| Language | : EN, FR, DE, ES & NL |
The Product Managers Handbook, 3E Book Description:
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
