'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consump

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali

This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory

Annotation. Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ven

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consu

The last 20 years have seen a burgeoning of social scientific and historical research on food. The field has drawn in experts to investigate topics such as: the

The main focus of the series is to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglecte