| Author | : Robert D. Reid |
| Publisher | : John Wiley and Sons |
| Total Pages | : 672 |
| Release | : 2009-02-09 |
| ISBN 10 | : 9780470088586 |
| ISBN 13 | : 0470088583 |
| Language | : EN, FR, DE, ES & NL |
Hospitality Marketing Management Book Description:
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
