|Author||: Robert D. Reid|
|Publisher||: John Wiley and Sons|
|Total Pages||: 672|
|ISBN 10||: 9780470088586|
|ISBN 13||: 0470088583|
|Language||: EN, FR, DE, ES & NL|
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.